SWRM Labs Blog

In Search of Eyeballs

Aug 4, 2017 9:59:16 AM / by Robert Binning posted in Filmmaking, ICO, Film, Cryptocurrency, Uncategorized, Social Media Marketing


When a tree falls in the forest and no one is around, does it still make a sound?

If a filmmaker creates a work of art and no one sees it, is it still a work of art?

The performing arts are different from other forms of art, in that they are experiential — what makes them works of art are the feelings they leave with the viewers, whether those feelings involve peacefulness, anger, fear, relief, or awe. There is always something that the filmmaker is trying to convey to the audience. Otherwise, why spend thousands of dollars (or hundreds of thousands), when you could just sit down at your computer and type a short message on Facebook or Twitter?

Unfortunately, more than half of all film projects are never viewed by anyone other than the team that made the movie. For this, we can blame the studio distribution industry structure, whereby only a few hundred films each year go through the staged release process from theater to TV broadcast to DVD and digital release. Thousands of films are posted on the major digital content distribution portals, often for a year or some other limited period of time, but without any way to make it into someone’s recommendation algorithm, they do not attract significant numbers of viewers. And thousands more don’t even make it that far.

StreamSpace is designing a new platform for filmmakers to self-publish their work, with a creative social media set of channels so the filmmaker can promote his work broadly. Unlike Netflix or Amazon, filmmakers control their own destiny, and StreamSpace acts as a networking facilitator to attract viewers and other filmmakers with similar styles and followers.

StreamSpace does not set the price for viewing or “owning” a license for perpetual viewing of the content; the filmmaker sets his own price list. And unlike the major centralized digital content publishers who have minimum thresholds for payout and commission levels of up to 30%, StreamSpace has no minimum threshold and charges less than 10% commission on each transaction through its marketplace.

StreamSpace plans to launch its Initial Coin Offering (ICO) in late August of 2017, with a target launch date of 1Q18 for its commercial platform service. Filmmakers will see all of the following elements in this novel platform:

  • A secure wallet to store the payments associated with every viewer transaction, along with an immutable record of transactions associated with each film project
  • Metadata and similarity scores that help drive the viewer recommendation engines, but also can help the filmmaker network with peers about current and future projects. The metadata will also be shared with Amazon’s IMDB project to help boost awareness of the film.
  • Secure distributed storage of the content itself. The StreamSpace patented method for storage using blockchain technologies allows the filmmaker to be confident in the integrity of the content itself and to control his ability to delete the content if so chooses.
  • A social network tool that helps filmmakers publish channels for their projects on all of the major social media platforms, including Facebook, Twitter, Instagram, Snapchat, and Reddit. We offer design tools that make it easy for a filmmaker to self-promote, using still shots and trailer videos, audience reviews, and rating scores.

As a filmmaker, you know that the most important part of making a movie is making an impact of the daily lives of your audience. StreamSpace helps you reach your potential audience and build the social buzz to turn your film project into a success.

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